National · 2 sources
‘Saifu Ko Ghee Do’: How Saif Ali Khan’s viral KBC moment became a massive, unsponsored ad for Gowardhan
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Left · 1
Indian Express · Lean Left
Saif Ali Khan turns KBC’s 2-year ghee supply promise into brand deal weeks after Instagram debut
◈ The Indian Express Group (Viveck Goenka)
Centre · 1
Mint · Centre
‘Saifu Ko Ghee Do’: How Saif Ali Khan’s viral KBC moment became a massive, unsponsored ad for Gowardhan
◈ HT Media, K. K. Birla Group (Shobhana Bhartia)
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