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National · 2 sources

When Your Brand Becomes Soan Papdi, It’s Time To Re-Evaluate It

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Free Press Journal · Centre
When Your Brand Becomes Soan Papdi, It’s Time To Re-Evaluate It
◈ Indian National Press (Bombay), Karnani family

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The Print · Lean Right
Soan papdi is the most neglected mithai of Diwali. It’s time we stopped passing it around
◈ Printline Media (Shekhar Gupta & investors)