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Youth · 2 sources

Gen Z makes up 52% of Amazon's fashion and beauty customer base in India

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The Siasat Daily · Lean Left
Gen Z accounts for 60 pc of beauty buyers: Myntra report
◈ Siasat Press (founding families of Abid Ali Khan and Mahboob Husain Jigar)

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Business Standard · Lean Right
Gen Z makes up 52% of Amazon's fashion and beauty customer base in India
◈ Business Standard Pvt Ltd (Kotak family, Uday Kotak)